Social Media Mktg
Briefing ➡️ Designing ➡️ Posting ➡️ Analyzing
Strategizing the best way for B2C brands to tell their story
Experience:
Pepper | April 2024 - Nov 2024
Social Media Associate - Part Time
Wolven | Sept 2021 - July 2022
Marketing Coordinator and Graphic Designer
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Pepper
Doing big things for small boobs
It all starts with a solid brief!
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Concepting each post to serve a purpose for our overall strategy
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Keeping it simple and concise for designers to understand and bring my vision to life
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Includes:
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# of frames, links to assets, copy and simple visual cues
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Wolven
Make Sustainability Sexy
Holi Sitewide Sale
Timeframe: June 18 - 20, 2022
Paid Ads | Email Campaign | SMS
Theme:
This sale is centered around Holi, the Indian Festival of Color. It's all about mood-boosting colors, energy-infused prints, and positive energy. It is also in perfect timing with the upcoming festival season
3 Instagram Posts
2 SMS Blasts
3 Email Blasts
3 New Meta Ads
Website Sale Homepage:
Social:
Retention Blast:
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Sale emails all weekend long to promote our 25% off sitewide sale
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Sale SMS
Email:
26.6% Open Rate Avg
$13.5K Sales Attributed
SMS:
10.8% Avg Conversion Rate
$13K Sales Attributed
Paid Ads:
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Prospecting whitelisting ads on at the same time
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Sale Ads promoting the mood-boosting energy
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Created for 1x1, 4x5 and 9x16
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Google Ads Updated for Sale copy
