​​Experience: 

Pepper

Remote | April 2024- Nov 2024 

Social Media Associate - Part Time

• Create and manage Pepper’s Instagram Story program with at least 3 IG Story series per week (IBTC roundups, Press Highlights, Fit Guides, Ambassador, Perks Program etc.)

• Review weekly TikToks created by contractors and share bi-weekly trend reports featuring trending videos, current events, and hashtags from Creator Insight Search.

• Swiftly develop briefs for each Instagram posting from Evergreen IG Posts, IG Carousels, to IG Reels and IG Stories to provide clear direction to in-house graphic designers for each design need and manage timelines accordingly.

• Analyze monthly social media analytics (Instagram & TikTok) to provide insights on new findings to use in future posts and share important findings with the company.

• Posting content on a daily basis or scheduling content via Later on a cadence of 1 post per day on Instagram and TikTok.

• Strategically plan new monthly product launches according to tier level of the launch. Showcasing new ideas and creative ways to engage our audience.

• Engage directly with followers by crafting go-to-social media responses that feel tailored, fresh, and original to build a connection with our online community.

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Rare Global

Los Angeles, CA | Sept 2022 - Feb 2024

Jr. Talent Manager and Campaign Manager

• Coordinated 250 influencer campaigns, handling negotiations and execution, resulting in a notable 55% increase in campaign turnover and a 4% boost in revenue from 2022 to 2023.

• Successfully spearheaded negotiations for 4 clients, securing deals with renowned brands such as Canon, Lexus, Disney, Visa, Abercrombie, Dior Beauty, Dyson, AG1, Betterhelp, and Uber.

• Coordinated ad hoc projects such as NYFW invites, Morgan Riddles’ Wimbleton TV Series, NY Times Photoshoot, GOTG Juicy Couture x Red Robins, Paula’s Choice x Morgan Riddle Tennis Event, Jenn Im’s Fable Collection, etc.

• Maintained a 360 collaborative management style, serving personalized development plans and campaign management.

• Executed weekly brand outreach initiatives for clients, resulting in a remarkable 3% increase in revenue in 2023.

• Created and managed daily schedules, travel itineraries, and photoshoot run of shows for each client.

• Analyzed yearly R+D metrics, gifting and events reports, and accounts receivable reports to present recommendations for improvements in each quarter to the CEO.

• Streamlined content creation by crafting clear and concise talent briefs for each campaign.

• Managed campaign timelines, gifting opportunities, and events for 8 clients, ensuring timely submission and completion across NYC and LA.

• Managed the payments team: implementing prompt payment follow-ups and troubleshooting any issues leading to a significant 30% increase in timely payments, approving monthly payouts and invoices via Quickbooks to ensure accurate financial record-keeping.

 

Wolven

Los Angeles, CA | Sept 2021- July 2022

Marketing Coordinator and Graphic Designer

• Acted as a liaison for 4 external agencies and maintained constant communication (PR, Paid Ads, Email Marketing, and Affiliate).

• Developed, launched, and approved monthly influencer seeding to 40 influencers to increase organic presence on social media using Impact for affiliate links.

• Executed Facebook, TikTok, and Google search ads from creative brainstorming, and keyword research, to analytical reporting (ROAS, CPC, CTR while maintaining at least a 2 ROAS).

• Designed all email and SMS marketing strategies using Adobe Photoshop, Klaviyo, and Attentive (SMS) to increase monthly sales by 10% through weekly SMS, email flows, and email campaigns.​​

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Education: ​

Northeastern University, D’Amore-McKim School of Business

Boston, MA | GPA: 3.7/4.0

Bachelor of Science Degree in Business Administration and Design Concentration: Marketing and Graphic Design